STARTUPS Y MARKETING DIGITAL: ESTRATEGIAS PARA COMPETIR CON GIGANTES EN UN MUNDO INTERCONECTADO. IVY ENBER SCIENTIFIC JOURNAL, [S. l.], v. 5, n. 1, p. 64–82, 2025. DOI: 10.57108/iesj.2025.5-1.5. Disponível em: https://enberuniversity.com/revista/index.php/ies/article/view/826. Acesso em: 5 may. 2026.